Souk Artisan is a mobile marketplace that connects buyers with talented Moroccan artisans, offering handmade and unique products. The platform bridges tradition and modernity, creating opportunities for artisans to thrive in a digital-first world.
The Challenge
The Moroccan artisan industry is rich in heritage but struggles with visibility in a digital era.
Artisans often lack the tools to reach a global audience while buyers face difficulties finding authentic handmade products in a convenient way.
My Approach
I designed Souk Artisan to create a seamless connection between artisans and buyers, focusing on user-friendly experiences for both parties. By understanding the unique needs of artisans and crafting intuitive interfaces, I ensured the app represents Moroccan culture while promoting usability and efficiency
User Journey Design
Buyers:
- Discover products based on interests, categories, and location.
- Effortlessly purchase items while tracking orders and finding deals.
Sellers:
- Easily upload products, track sales, and analyze performance through dashboards.
- Stay connected with buyers and gain insights into their product popularity.
Steps I Took
- Conducted user research on both buyers and artisans to identify pain points.
- Developed personas for buyers and sellers to understand their journeys.
- Sketched wireframes and created prototypes for early user testing.
- Iterated designs based on feedback to ensure usability.
- Delivered high-fidelity UI/UX designs reflecting Moroccan culture.
Key Design Principles
- Cultural Authenticity: Integrated Moroccan motifs and design patterns.
- Simplicity: Clear navigation and easy interactions for both buyers and sellers.
- Accessibility: Designed for all skill levels, ensuring artisans with minimal tech knowledge can use the platform.
- Responsiveness: Mobile-first design with scalability for diverse devices.
Crafting Connections with Purpose
This section highlights the importance of the app’s mission—bridging the gap between artisans and buyers globally while preserving Morocco’s cultural essence.
Key Features and Outcomes
Key Features:
- A personalized buyer experience: Product suggestions, trending items, and tailored notifications.
- Seller dashboard: Sales insights, visitor statistics, and top-performing products.
- Seamless transactions: Easy checkout and order tracking.
- Multilingual support to serve diverse users.
Outcomes:
- Empowered artisans by giving them a digital storefront to expand their reach.
- Simplified the buying process, fostering trust and convenience for customers.
- Celebrated Moroccan craftsmanship on a global scale.
Empowering Moroccan Artisans
