Led the design efforts for BeLocum, a platform connecting healthcare and hospitality professionals with business owners and managers. Managed the creation of all visual assets and enhanced the user experience across the app and website.
Challenge
Designing diverse visual content for multiple platforms and events
while optimizing the user experience for a platform catering to various stakeholders in the health industry.
Objective
To create visually engaging and functional designs that support BeLocum's marketing, communication, and user experience goals.
Result
- Delivered versatile ad campaigns that kept users engaged and prevented visual fatigue.
- Designed impactful event materials that significantly boosted client and user acquisition.
- Enhanced the website’s usability and messaging clarity.
- Improved app usability and accessibility, resulting in better user engagement.