Design Leadership & Marketing
- Role: Marketing Manager and Design Lead.
- Goal: To lead a comprehensive global marketing strategy for Geomatic, targeting students and GIS professionals, while managing a diverse team of designers, developers, and other team members.
- Challenge: Building brand awareness among a specialized audience, optimizing content strategy, and coordinating team efforts for effective outreach.
Key Features and Solutions
- Cross-Functional Team Management: Effectively led a multi-disciplinary team to align marketing, design, and development efforts.
- Educational and Professional Events: Successfully organized events catering to the learning and networking needs of students and GIS professionals.
- Targeted Communication and Branding: Implemented a communication strategy that resonated with the educational and professional segments of the GIS community.
