Visual Design & User Experience Enhancement

Belocum
2021 - 2022

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Brief Description

- Role: Lead Designer.

- Goal: To manage and create all visual assets for Belocum, a platform connecting business owners and managers with professionals in healthcare and hospitality, and enhance the user experience of their app and website.

- Challenge: Developing diverse visual content for various platforms and events, and improving the user experience for an app that connects multiple stakeholders in the health industry.

Key Features and Solutions

- Ad Variations to Combat Visual Fatigue: Created multiple ad versions for the app and social media to maintain user engagement and interest.

- Strategic Event Material Design: Produced effective marketing and informational materials for events and conferences, facilitating user and client acquisition.

- Simplified and Effective Website Design: The website design prioritized user-friendly navigation while effectively conveying the company's core messages.

- App User Experience Optimization: Implemented design improvements in the app to enhance usability and accessibility for a diverse user base.

The diverse and strategic visual assets were highly appreciated by the client, effectively supporting their marketing and communication goals.

Client Satisfaction with Visual Assets

The materials created for events and conferences significantly contributed to new user and client acquisition, demonstrating their effectiveness in communicating Belocum's value proposition.

Successful Event Material Utilization

The redesigned website and improved app user experience were well-received, enhancing the overall engagement and satisfaction of Belocum’s users.

Positive Reception of Website and App Enhancements

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Design Leadership & Marketing

Platform & Website Design

Branding